Doctors, anonymity and the GMC: the social media debate a year on
It’s been a year since the General Medical Council published guidelines on doctors’ use of social media. Clause 17 proved controversial: if doctors identify themselves as doctors when posting in public...
View ArticleFDA guidance on twitter is irrelevant for global pharma
In June this year, the US FDA issued draft guidance for healthcare companies on how to tweet and conduct search advertising for branded products. Or to be more precise: Guidance for Industry...
View ArticleReflections on Health2.0 Europe
November 10-12 2014 saw the Health 2.0 Europe conference take place in London. The conference brings together some of the biggest health tech innovators in the world and showcases what the future could...
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Facebook roundup: How top pharmaceutical companies are utilizing Facebook in...
In 10 short years, Facebook has amassed 1.35 billion monthly active users, allowing people to not only interact with their friends, but also with their favourite brands. Although some pharmaceutical...
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Pfizer breaks new ground in social media with ‘Get Old’ campaign
“My grandma can pick up a piano… and fish, and police officers and dogs”, says a child in a video that has been viewed more than 110,000 times since being posted online last summer. The video is part...
View ArticleUK social media pioneers: Making an impact on healthcare
“How many times have we heard that the NHS needs to become better at sharing information and best practice? That we need to establish better dialogue with patients? That we need to learn from other...
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Vaccine pricing in the poorest countries: can profit and helping the poor...
Over the past few weeks, pressure has been placed on pharmaceutical companies to reduce the cost of vaccines for the poorest countries. Médecins Sans Frontières (MSF), the medical humanitarian...
View Article#ePharma Summit 2015, Day 3 Highlights
Here are some of my personal highlights from day three of the 2015 #ePharma Summit. The ePharma Summit connects pharmaceutical biotech and medical device marketers in bringing together brands, HCPs,...
View ArticleWhy new FDA social media guidance will not be a magic pill for global pharma
For many years, the pharmaceutical industry has been crying out for improved guidance on its use of social media from the Food and Drug Administration (FDA), arguing that current regulations have not...
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Tesaro Discovers the Power of the e-Patient
By conventional measures of social media success, Ahava Emuna Lange is not a social media ‘celebrity’. At the time of writing, she has 116 followers on Twitter and has posted just 152 tweets. A little...
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